Dundee based Service Design Academy worked with UNESCO Dundee on the engagement with local traders and residents, ensuring that all stakeholders were involved with the design process from the start. It’s not Our Union Street, it’s Your Union Street.
Many thanks to Annie Marrs, Lead Officer at UNESCO City of Design Dundee for this opportunity to give back to Dundee, a city I am proud to call my home.
Union Street is full of character, both historically and presently, with a rich selection of traders based there. It was important that I could capture the diversity of all that Union Street has to offer in the branding.
Inspiration for the branding was taken from historic street signs, giving them a contemporary twist with an element of adaptability allowing the design to be applied across both digital and physical forms.
I designed an Icon bank, ensuring that the branding could be adapted in the future to accommodate for future expansion of the street
Through my own research I uncovered two key points I wanted to address with the design of the supergraphic. I wanted the design to encourage people to walk on the street rather than the pavement as well as act as a visual barrier for vehicular traffic and to serve as a ‘funnel’ to drive visitors to Dundee up and in to the city centre