Climate change is a real issue, we need to find a solution that is sustainable and has no carbon dioxide emissions. Nuclear Climate Heroes is a not-for-profit organisation that has a belief that Nuclear Power generation has a place in today’s world.
Nuclear Climate Heroes aims to inspire people to create a sustainable future, using no carbon energy generation for the benefit of humankind and to recognise people who were pioneers in the Nuclear Industry.
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The logo was inspired by elements from the periodic table, as well as taking it's bold colours and style from the Nuclear Trefoil. I didn't want to shy away from the fact my brand is based around Nuclear Energy. I embraced the controversial connotations that Nuclear Energy possesses and used these to my benefit.
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I designed two bold infographic posters to help get across some key facts about Nuclear Energy and to get people thinking about this issue.
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As my main theme for the brand was "creating conversation" around Nuclear Energy, I wanted to create a bold t shirt design that would grab people's attention and get them talking. This t shirt could be worn at environmental conferences or marches to get people talking about Nuclear Energy.
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The idea of the badge was recognition for those who support Nuclear Energy. These could be given away at events, conferences or demonstrations.
The badges were printed with a glow in the dark ink, I thought it would be fun to play on the stereotype that people think of a green or yellow glow emitted from radiation, although this is not true, I think it makes the badges eye catching and easy to remember.
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As a little extra on top of the badges, I thought about the idea of having an award for Nuclear Climate Heroes in the industry, for example, a select few every year could be recognised for their many years of service in the industry producing low carbon energy.