As well as appealing to the demographic they would like to help, it was important that The Juniper Trust could also appeal to businesses or other organisations who can fund them.
To convey the key message of ‘developing people,’ I chose to focus on using the hand graphic, extending one of the fingers and using a different colour to incorporate a ‘J’ in to the design. The colour pallete was inspired by The Juniper tree and it’s berries.